This session is a 45-minute crash course in everything racers need to know about finding, signing, and retaining sponsors. You’ll learn why brands sponsor, what they expect in return for cash and product, how to create value for brands (even if you’re not winning), why you should never offer ‘exposure’ and what to offer instead, and the difference between decks, proposals, and proof of performance reports. If you need money to race, this session covers it all!
This session, led by NHRA announcer Alan Reinhart, will take a look at some of the most eye-catching advances in EV performance and engineering, and how EV trailblazers are pushing the envelope and smashing records on track.
An all-female panel of industry professionals discuss their achievements, aspirations, challenges, triumphs, and efforts to engage and raise awareness among young women interested in pursuing motorsports as a career. While questions and discussion topics will be determined in advance, time will be provided for audience Q&A. Moderated by Jeanette DesJardins of Car Chix.
The world of marketing is changing at a rapid pace, and the needs of prospective sponsors continue to change in real time. How do you keep up with all of the changes they are facing and deliver relevant offerings to the market, while still having to run your business? How do you connect with them and speak their language? Admittedly, it's hard. This presentation is designed to provide you with guiding principles and overarching tactics that you can use to meet the interests and demands of today's brands and their marketing agencies. We will cover: new sponsorship sales strategies; new strategies in social media; and the current business climate and how this can affect sponsorships.
There are many different sizes, shapes, materials and configurations available for modern turbochargers. Tangential, Twin Scroll, Billet Compressors and Gamma-Ti sounds great on the Internet, but truly knowing exactly which specification to select can make or break a project. In this session, Full Race engineers Geoff Raicer and Mat Velders will take a deep dive into a selection process that can be utilized by any shop or race team looking to make better turbocharging decisions.
