The Race for Sponsorship

This session is a 45-minute crash course in everything racers need to know about finding, signing, and retaining sponsors. You’ll learn why brands sponsor, what they expect in return for cash and product, how to create value for brands (even if you’re not winning), why you should never offer ‘exposure’ and what to offer instead, and the difference between decks, proposals, and proof of performance reports. If you need money to race, this session covers it all!