Motorsports Sponsorship Sales in the Digital Era

The world of marketing is changing at a rapid pace, and the needs of prospective sponsors continue to change in real time. How do you keep up with all of the changes they are facing and deliver relevant offerings to the market, while still having to run your business? How do you connect with them and speak their language? Admittedly, it's hard. This presentation is designed to provide you with guiding principles and overarching tactics that you can use to meet the interests and demands of today's brands and their marketing agencies. We will cover: new sponsorship sales strategies; new strategies in social media; and the current business climate and how this can affect sponsorships.