Do you ever feel like your Facebook and Instagram efforts are a constant burden on your day without really being sure your presence is even accomplishing anything? What if we told you chances are high you are doing more work than you need to? In this session, Social Media marketing veteran Jennifer Cario walks you through a layman's view of the algorithms Meta uses to determine what content people see on Facebook and Instagram. She'll help you better understand how slight adjustments (and LESS posting) can actually help you reach MORE potential customers on these popular channels. Learn how to calculate your reach on Facebook, when you can get away with cross-posting duplicate content to Facebook and Instagram, as well...
This session will cover strategies and approaches to educating future fans and motorsports professionals on the skills necessary to succeed as a team today and in the future. We’ll discuss ways to develop the transportation workforce and customer base of tomorrow in order to promote sustainability and help keep new EV performance jobs here in the US.
In this session, attendees will gain a better understanding of the compound loading of high-performance crankshaft bearings application. We will examine wear characteristics of engine main bearings with the effects of crankshaft balancing, torsionals, frequencies, and harmonics. The goal is to help industry professionals understand the cause and effect of crankshaft-to-engine bearing issues, as well as address concerns and introduce new concepts.
Take a dive into the business world of social media marketing. Expand your knowledge on creating content, boosting posts, and using different programs and tools to help along the way. These resources help promote your business by building an audience, engaging customers, generating leads, and potentially, driving sales. From creating targeted content and performing an audit to incorporating paid social media, here is where the secrets are shared!
This session will cover emerging capabilities in electrification, including advanced chemistries and near-fielded technologies; safety and certification within performance applications; and considerations for everyone from builders and integrators all the way through to safety crews.
