Facebook & IG: Better Results & Less Work (!)

Do you ever feel like your Facebook and Instagram efforts are a constant burden on your day without really being sure your presence is even accomplishing anything? What if we told you chances are high you are doing more work than you need to? In this session, Social Media marketing veteran Jennifer Cario walks you through a layman's view of the algorithms Meta uses to determine what content people see on Facebook and Instagram. She'll help you better understand how slight adjustments (and LESS posting) can actually help you reach MORE potential customers on these popular channels. Learn how to calculate your reach on Facebook, when you can get away with cross-posting duplicate content to Facebook and Instagram, as well as how and why Instagram's Story Stickers might be the single best engagement tool available to your business.