Motorsport Events RSS



Sponsorship 101: How To Write Proposals That Sell!

Rule #1: Don’t send a deck if a prospective sponsor asks for a proposal. While we’re at it, don’t ever send a proposal that has the word “exposure” in it. All of your assets have some type of value to most sponsors, but exposure is very low on the list. Give them things that increase revenue, and they’ll continue to use you in their marketing. In this session by Alex Striler, you’ll learn how to write effective proposals that start with negotiation and end in sponsorship—and other useful advice from the man who literally wrote the book on motorsports marketing and sponsorship. If you’re a racer – this PRI Education seminar can change your racing program, your race team, and...

Continue reading



Memorial Music And Motor Fest 2022

Thank you to everyone who came out on last Saturday to our Memorial Day Music and Motor Fest! We had a fantastic concert by The Bearded Brothers Band kicking everyone thing off. Later in the evening, we had the duel band that is both Bad Inc. and the Foreigner Experience who came out rocking and killed it with their tribute concerts. There were also a ton of gorgeous cars, trucks, jeeps, and bikes that came out, and a fantastic fireworks show by Pyro Squad to end the night with a bang. Thanks again to everyone who came out. If you didn't make it, here's a recap to show you what you missed. For more from Lead Foot City, the progress...

Continue reading



Plan Your Next Event at Lead Foot City

Have a special event coming up? Consider letting us host it! From weddings to corporate events, from birthdays to drone racing we've done it all and more. With tons of space at your disposal, the possibilities are endless! So visit leadfootcity.com to find out more about rates, packages, and available dates.

Continue reading



'22 Indy 500 winner Marcus Ericsson! Never before seen footage...

From racing go karts in Sweden to WINNING the 2022 #Indy500 has what it takes to win and he just proved it! Check out the never before seen footage from Marcus Ericsson in the Ganassi IndyCar shop as he talks about getting into racing, what it's like to race an Indy Car, what drives him, and what it takes to win. Hit up the comments to congratulate Marcus on his BIG Indy500 win! #IndyCar #MarcusEricsson #Indianapolis500

Continue reading



The 5th Annual Women In Motorsports Panel

Check out the impressive “5th Annual Women in Motorsports Panel” hosted by Jeanette DesJardins from Car Chix and Crank It Media. Her esteemed guests include Hendrick Motorsports lead engineer and program manager Alba Colon, the duo of Ashley Chalk and Angela Ashmore from Chip Ganassi Racing, racer and stunt driver Collete Davis, and drag racer Haley James. The all-female panel of accomplished industry professionals discuss their personal achievements, goals, challenges, on-track victories, and efforts to inspire and encourage young women interested in pursuing motorsports as a career or seeking to discover new opportunities. To learn more about PRI Membership click here: https://www.performanceracing.com/membership To learn about the PRI Trade Show click here: https://www.performanceracing.com/tradeshow #IAMPRI #womeninracing

Continue reading