Using Social Media and Technology to Create Value for Sponsors

The digital revolution is in full throttle. It’s a new race where visibility and superior performance equals success, and your online brand persona can determine the level of that success. Online, you can reach anyone, and that’s what sponsors want. This session will explore tools to catapult your online presence and create value for brands by connecting with the right audiences through social media. Learn when to use Facebook, Instagram, or TikTok, and how each creates a different value for sponsors. It doesn’t matter if you don’t have a large following. While old platforms reward followers, new algorithms reward content. You need both to grow and attract sponsors. This session will show you how using technology. The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. www.performanceracing.com