Lessons Learned From Online Advertising

See best-practices and lessons gained from over 20 years of online advertising. Learn proven strategies about what has worked on major digital platforms such as Google, YouTube, Facebook, Instagram, and more. Topics include how to set up reporting, conversion tracking, audience ad targeting, keyword research, and ad designs. This is a tactical session where you will leave with several action steps that you can immediately apply to your marketing plans. Digital marketing has so many choices and technologies. Unfortunately, all these choices can lead to a big expense of time while you learn or experiment. Save time and money as you avoid common digital advertising mistakes. The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. www.performanceracing.com