Digital Advertising: Measuring Success

Learn how to setup powerful measurement tools and reports to measure the success of your different online advertising campaigns. There are so many digital advertising choices, using accurate measurement tools is more critical than ever. But measuring your website traffic and online advertising has never been harder. Google Analytics 4 is now the new standard. Apple continues to change its iPhone privacy settings. And even various governments are restricting what data marketers can collect. During this session you will see actual reports and methods to legally collect valuable marketing data. You will receive practical downloads and guides during the session to help you immediately get started on improving your reports and business intelligence. The PRI Show is the world's largest gathering of motorsports professionals, featuring the newest parts and technology, access to countless manufacturers, and unlimited networking opportunities. PRI Membership allows the racing community to showcase their passion and pride for the industry and includes benefits such as advocacy for the racing industry and several product and event discounts. www.performanceracing.com