Building your Brand & Business Simultaneously

Join Chris Salem as he explains how to set a foundation upon which to build your brand and business simultaneously. According to Chris, the difference between a great to an extraordinary business is the ability to relate and understand their audience as a trusted advisor based on similar core values. The truth to scaling your organization and building a sustainable platform for higher customer retention comes down to not "what you do" but "why you do what you do" from core values. It's what is compelling to them. To learn more about PRI Membership click here: https://www.performanceracing.com/membership To learn about the PRI Trade Show click here: https://www.performanceracing.com/tradeshow #IAMPRI